Credibility: Week 4 – Question 3

Q3) The findings of Fogg’s studies conducted in 1999 and 2002 (see page 154 of this week’s reading)  indicated that people’s perception of Web credibility has changed. For example, people’s  perception on non‐profit organisation websites has changed since 1999. This is because, nowadays,  setting up a nonprofit website is easy, and therefore the image of non‐profit websites has lost its  value. In dot points, in your own words, list anticipated issues that may affect the users’ perceived  Web credibility in future (200 words).

  • Web page is infrequently updated
  • The page associates with another page which is not credible
  • Advertising overtakes the key information the page should be displaying.
  • The page is built to be persuasive for the purposes of making profit
  • Broken links are supplied to within the website
  • Spelling or grammatical errors displayed
  • Lack of company logo present on the site
  • Lack of clarity as to which company or organization the page is associated with
  • Unprofessional or lacking design of the website
  • Difficult to find a physical address or contact details that match the sites company.
  • Unclear formation of the page making it hard to navigate through the pages within the web site.
  • Random pop ups that are linked to un credible sources, also commonly adverts.
  • Inconsistency in website availability
  • Overuse of advertising that detracts from the pages information
  • Membership or joining fee required to gain access
  • Users must sign up to get access to the web page
  • The information displayed on the site is unexpected
  • The page domain name alters when compared to the company’s
  • Limited information and navigation within the site.
  • The adverts displayed alter from the content being viewed
  • Displays articles without displaying authors or credentials

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