Consistency : Week 2 – Question 2

Q2)Study 3 examples (e.g. products found in everyday surroundings) that meet the principle of consistency. Provide a reasoned explanation for each example why they meet the design principle  (300 – 350 words).

Water Bottle

water_bottle_PNG10157.png

Pictured is a bottle of water, through consistency as Lidwell, Holden & Butler (2003) state aesthetic similarities enable consumers to be capable of learning and acknowledging when goods are displayed in similar ways. Functionality of a bottle of water is clear to the consumer and they are able to understand that a bottle of water is a bottle of water due to external consistencies even in differing cultures.Wang, Hong & Lou (2010)  discussed aesthetics in relation to web design however their views applied in this case, through repetition and similarities consumers easily understand how to differentiate products and select according to the desired use.

ATM

ATM-100525.jpg

ATMs display consistency through all four forms, aesthetically all ATM’s are designed with similar interfaces with the only major variances being the company colours and logo that are used to increase brand recognition. Functionally all machines operate in a  very similar manner and use interactive displays that are alike as to incorporate internal consistency. Thus, the consumer no matter the location or which company ATM may belong  is able comfortably and confidently operate the machine due sense of reliability and trust consistency imparts (Lidwell, Holden & Butler, 2003).

Stop Sign

Stop sign .jpg

Stop signs display a universal meaning across many cultures. Due to consistency, we as a user understand that a red octagon shape means to cease all movement. This recognition occurs due to aesthetic consistency in repeatedly producing similar displays despite varying locations. Internal consistency reinforces the stop signs meaning  which allows the external consistency to be understood despite it being used in varying environments. Thus, building a sense of understanding and trust within a user of what is being asked of them. Montella & Imbriani (2015) state usability is increased when consistency is utilized so a user can apply existing knowledge to the product, service or in this case, road sign.

 References:

ANZ (2016) ANZ ATM. Retrieved from http://www.media.anz.com/

Cliparts.co (2016) Stop sign. Retrieved from http://cliparts.co/stop-sign

Montella, A., & Imbriani, L. L. (2015). Safety performance functions incorporating design consistency variables. Accident Analysis & Prevention, 74, 133-144. doi:10.1016/j.aap.2014.10.019

Nosh (2011) Water bottle image. Retrieved from http://www.berkeleyside.com/2011/03/31/weaning-off-the-bottle-uc-berkeley-tests-the-waters/

Lidwell, W., Holden, K., & Butler, J. (2003). Aesthetic‐Usability Effect. In Universal Principles of  Design (pp. 46). Massachusetts: Rockport.

Wang, Y. J., Hong, S., & Lou, H. (2010). BEAUTIFUL BEYOND USEFUL? THE ROLE OF WEB AESTHETICS. The Journal of Computer Information Systems, 50(3), 121-129. Retrieved fromhttp://ezproxy.ecu.edu.au/login?url=http://search.proquest.com/docview/287960516?accountid=10675

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Consistency : Week 2 – Question 1

Q1)In your own words, write a summary of the article and provide critical analysis/discussion on the  topic of the article

Article Reference: Lidwell, W., Holden, K., & Butler, J. (2003). Aesthetic‐Usability Effect. In Universal Principles of  Design (pp. 46). Massachusetts: Rockport.

Summary:

The usability of a product, good, or service is enhanced when utilising consistency within design, therefore allowing consumers a level of familiarity that increases user confidence and learnability. Lidwell, Holden & Butler (2003) state “systems are more usable and learnable when similar parts are expressed in similar ways” alluding to the idea that by applying aesthetic, function, internal and external consistency in similar ways these methods then increase consumer trust, whilst providing a sense of reliability to the user. Similarly Cai & Xu (2011) argue to the importance of aesthetics within web design whilst also noting the role of recognition in creating a positive user experience. This occurs through consistency in the design, internal and external consistency play a vital role, particularly in web design in reinforcing user recognition of page functions from one website to another. Wang, Hong & Lou (2010) studied the effects and role of aesthetics within web design concluding the usability of a site has a positive effect on the consumer’s intent to purchase a product. It is important to note the usability of a site is dependent on the four forms of consistency, for example brand association occurs due to aesthetic consistency whilst functionality of a site ensures the consumers ease of use. Internal and External consistency co exist to ensure user understanding is increased despite occurring across multiple platforms and contexts. Interestingly Montella & Imbriani (2015) discuss safety of road users in correlation to design consistency, and the importance of design consistency. Montella & Imbriani (2015) argue that consistency is the key design element responsible for safety on roads and warn as to the outcomes that inconsistencies in design may cause. Thus it can be understood that the usability of design is increased when similar displays are used across varying platforms, no matter if it is a web page, mobile phone or a car it is beneficial for the user if designs are produced using continuity. The user can then effectively apply existing knowledge to new products, services or situations allowing a sense of reliability, understanding and a sense of ‘know-how’.

References:

Cai, S., & Xu, Y. (2011). Designing not just for pleasure: Effects of web site aesthetics on consumer shopping value.International Journal of Electronic Commerce, 15(4), 159-188. doi:10.2753/JEC1086-4415150405

Montella, A., & Imbriani, L. L. (2015). Safety performance functions incorporating design consistency variables. Accident Analysis & Prevention, 74, 133-144. doi:10.1016/j.aap.2014.10.019

Lidwell, W., Holden, K., & Butler, J. (2003). Aesthetic‐Usability Effect. In Universal Principles of  Design (pp. 46). Massachusetts: Rockport.

Wang, Y. J., Hong, S., & Lou, H. (2010). BEAUTIFUL BEYOND USEFUL? THE ROLE OF WEB AESTHETICS. The Journal of Computer Information Systems, 50(3), 121-129. Retrieved from http://ezproxy.ecu.edu.au/login?url=http://search.proquest.com/docview/287960516?accountid=10675