Aesthetic Usability Effect: Week 1 – Question 2

Q2)Study 3 examples (e.g. products found in everyday surroundings) that meet the aesthetic usability effect principle. Provide a reasoned explanation for each item why they meet the design principle  (300 – 350 words)

Examples of products that meet the aesthetic usability effect principle.

iPhone 6Siphone6p-gray-select-2014_GEO_US.jpg

(Apple Inc,2016)

Pictured is the latest Apple phone released, the iPhone 6S. The product has a clean design with a range of encouraging colour tones, and a clean interface that attracts a user. Porat and Tractinksy (2012) argue the importance of an object to be aesthetically attractive to consumers due to the impact aesthetic design has on the formation of first impressions. The product is attractive to look at with clean lines, intuitive functions and vast technical specifications creating a sense of prestige that is attached to the product creating a sense of familiarity for the user whilst encouraging brand loyalty. As noted by Lidwel, Holden and Butler (2003) these product features all combine to create a good attitude among a majority of consumers of the product, generating an overall acceptance of changes or glitches that may occur. This device aids its customer, acting as a symbol of status due to brand loyalty and dominance (Norman, 20130).

Honda CR-V

(Kelley Blue Brook, 2016)

Cars are designed as a mode of transport, simply getting us from our location to our desired destination and yet they also convey the status or image of the consumer. The vehicle pictured is produced as a ‘family’ vehicle, thus emphasis is on functionality, usability and storage whilst maintaining aesthetic appeal to attract consumers. Porat and Tractinksy (2012) have noted this is important from a human behavior standpoint in producing a positive user experience of which is very important when purchasing a high involvement good. . This car effectively portrays itself as a solid, reliable family car through its size whilst maintaining an attractive shape thus effectively fitting the intended users requirements whilst increasing the role of the product in portraying a certain status or image the purchaser may wish to exude (Norman, 2013).

Apple Macbook

Apple mac(Apple Inc,2016)

Laptops are another important device many use daily. The practicality of using a laptop and taking the product with you away from home is largely due to the smooth aesthetic design, making the product light in weight whilst being nice to look at. Laptops such as the Apple Mac Book pictured display encouraging usability whilst obtaining the same ability to complete tasks as a desktop computer, thus are a practical device that encourages positive user experiences (Cooper 1999 cited by Ho & Siu, 2012).

References

Apple Inc. (2016) iPhone 6 screen display. Retrieved from http://www.apple.com

Apple Inc. (2016) Apple Macbook. Retrieved from http://www.apple.com

Ho, A. G., & Siu, Kin Wai Michael G. (2012). Emotion design, emotional design, emotionalize design: A review on their relationships from a new perspective. The Design Journal, 15(1), 9-31. doi:10.2752/175630612X13192035508462

Kelley Blue Brook Co. (2016) Honda CR-V. Retrieved from http://www.kbb.com

Lidwell, W., Holden, K., & Butler, J. (2003). Aesthetic‐Usability Effect. In Universal Principles of  Design (pp. 18‐19). Massachusetts: Rockport.

Norman, D. A. (2013). The design of everyday things (1st Basic paperback;1; ed.). New York: Basic Books.

Porat, T., & Tractinsky, N. (2012). It’s a pleasure buying here: The effects of web-store design on consumers’ emotions and attitudes. Human-Computer Interaction, 27(3), 235-276. doi:10.1080/07370024.2011.646927

 

 

Aesthetic Usability Effect: Week 1 – Question 1

Q1)In your own words, write a summary of the article and provide critical analysis/discussion on the  topic of the article (300 – 350 words).

Article reference:
Lidwell, W., Holden, K., & Butler, J. (2003). Aesthetic‐Usability Effect. In Universal Principles of  Design (pp. 18‐19). Massachusetts: Rockport.

Summary:

Aesthetic design influences the consumption of a product or good due to consumers desire to engage. Lidwell, Holden and butler (2003) state the aesthetic design influences consumer behavior in a positive or negative way. The better the aesthetic design, the greater the chance of that particular product being used or good being purchased. Norman (2002)  states “pleasure derivable from the appearance or functioning of the tool increases positive affect, broadening the creativity and increasing the tolerance for minor difficulties and blockages.” Norman’s (2002) point of view agrees with Lidwell, Holden and Butler (2003), both arguing the aesthetic appearance of a device or good influences the consumers behaviour. Another aspect known to influence negative or positive behaviour is the usability of a product design (Porat and Tractinksy, 2012). Porat and Tractinksy (2012) go on to discuss the relation of aesthetics to human behaviour, highlighting the importance of positive first impressions due to the fast and consistent consumption of design by an audience. It is important to note the relationship of aesthetics and first impressions when designing products for users and aiming to encourage a positive user experience. Cooper (1999) as cited by Ho and Siu (2012) “Argued that the majority of available technological devices made users feel inadequate and frustrated by poorly designed user interfaces.” Cooper discusses the frustration and  negative emotion a consumer may experience due to poor or unclear design of a product. It is important for this reason, despite the possibly vast ability of a product that the  design remains simple, clear and functional able for the consumers ease of use.  The design of a good is dependent on it’s use and the intended target market, Norman (2013) includes the idea that some products are involved in the creation of a persons image as a way to creating status. In this instance, the aesthetics of a product would be hugely influential upon the development of a brand and increasing its user base.  It is important for these reasons to consider aesthetic design and the impact it has upon product users. 

 

References:

Ho, A. G., & Siu, Kin Wai Michael G. (2012). Emotion design, emotional design, emotionalize design: A review on their relationships from a new perspective. The Design Journal, 15(1), 9-31. doi:10.2752/175630612X13192035508462

Lidwell, W., Holden, K., & Butler, J. (2003). Aesthetic‐Usability Effect. In Universal Principles of  Design (pp. 18‐19). Massachusetts: Rockport.

Norman, D. A. (2013). The design of everyday things (1st Basic paperback;1; ed.). New York: Basic Books.

Norman, D. (2002). Emotion & design: Attractive things work better. New York: ACM. doi:10.1145/543434.543435

Porat, T., & Tractinsky, N. (2012). It’s a pleasure buying here: The effects of web-store design on consumers’ emotions and attitudes. Human-Computer Interaction, 27(3), 235-276. doi:10.1080/07370024.2011.646927