Aesthetic Usability Effect: Week 1 – Question 2

Q2)Study 3 examples (e.g. products found in everyday surroundings) that meet the aesthetic usability effect principle. Provide a reasoned explanation for each item why they meet the design principle  (300 – 350 words)

Examples of products that meet the aesthetic usability effect principle.

iPhone 6Siphone6p-gray-select-2014_GEO_US.jpg

(Apple Inc,2016)

Pictured is the latest Apple phone released, the iPhone 6S. The product has a clean design with a range of encouraging colour tones, and a clean interface that attracts a user. Porat and Tractinksy (2012) argue the importance of an object to be aesthetically attractive to consumers due to the impact aesthetic design has on the formation of first impressions. The product is attractive to look at with clean lines, intuitive functions and vast technical specifications creating a sense of prestige that is attached to the product creating a sense of familiarity for the user whilst encouraging brand loyalty. As noted by Lidwel, Holden and Butler (2003) these product features all combine to create a good attitude among a majority of consumers of the product, generating an overall acceptance of changes or glitches that may occur. This device aids its customer, acting as a symbol of status due to brand loyalty and dominance (Norman, 20130).

Honda CR-V

(Kelley Blue Brook, 2016)

Cars are designed as a mode of transport, simply getting us from our location to our desired destination and yet they also convey the status or image of the consumer. The vehicle pictured is produced as a ‘family’ vehicle, thus emphasis is on functionality, usability and storage whilst maintaining aesthetic appeal to attract consumers. Porat and Tractinksy (2012) have noted this is important from a human behavior standpoint in producing a positive user experience of which is very important when purchasing a high involvement good. . This car effectively portrays itself as a solid, reliable family car through its size whilst maintaining an attractive shape thus effectively fitting the intended users requirements whilst increasing the role of the product in portraying a certain status or image the purchaser may wish to exude (Norman, 2013).

Apple Macbook

Apple mac(Apple Inc,2016)

Laptops are another important device many use daily. The practicality of using a laptop and taking the product with you away from home is largely due to the smooth aesthetic design, making the product light in weight whilst being nice to look at. Laptops such as the Apple Mac Book pictured display encouraging usability whilst obtaining the same ability to complete tasks as a desktop computer, thus are a practical device that encourages positive user experiences (Cooper 1999 cited by Ho & Siu, 2012).


Apple Inc. (2016) iPhone 6 screen display. Retrieved from

Apple Inc. (2016) Apple Macbook. Retrieved from

Ho, A. G., & Siu, Kin Wai Michael G. (2012). Emotion design, emotional design, emotionalize design: A review on their relationships from a new perspective. The Design Journal, 15(1), 9-31. doi:10.2752/175630612X13192035508462

Kelley Blue Brook Co. (2016) Honda CR-V. Retrieved from

Lidwell, W., Holden, K., & Butler, J. (2003). Aesthetic‐Usability Effect. In Universal Principles of  Design (pp. 18‐19). Massachusetts: Rockport.

Norman, D. A. (2013). The design of everyday things (1st Basic paperback;1; ed.). New York: Basic Books.

Porat, T., & Tractinsky, N. (2012). It’s a pleasure buying here: The effects of web-store design on consumers’ emotions and attitudes. Human-Computer Interaction, 27(3), 235-276. doi:10.1080/07370024.2011.646927